Every trip home came with a box.

Laddoos. Banana bread. Homemade chips. Enough snacks to fill an extra suitcase, yet somehow, I still wished there were more.

I loved my career in advertising. Every agency taught me something new. But deep down, I always felt I was meant to build something of my own.

I grew up in a Sindhi business family where entrepreneurship wasn't just encouraged, it was simply how life worked.

But it wasn't the family business that gave me the idea.

It was Mum's snack boxes.

WHY BFY EXISTS

Nothing on the shelf felt like home.

Back in Gurgaon, I kept looking for the kind of snacks I grew up eating.

The problem was, everything seemed to fall into one of three categories.

It was either delicious but full of ingredients I couldn't recognise...

healthy but tasted like a compromise...

or pretending to be healthy while quietly hiding behind clever marketing.

I wasn't looking for perfection. I was looking for something I'd actually want to eat.

So I stopped looking. And started building.

Better For You started with one simple idea.

If homemade snacks could taste this good while using real ingredients... why couldn't packaged snacks?

So we began experimenting.

One recipe became ten.

Ten became fifty.

Eventually we had something I was proud to put my name on.

Built with ingredients my mum would happily serve at home.

What makes Better For You... better?

  • REAL INGREDIENTS

    Food you recognise. Not ingredients pretending to be food.

  • SWEETENED NATURALLY

    Dates & jaggery. Nothing artificial.

  • ACTUALLY DELICIOUS

    Built to satisfy cravings. Not punish them.

  • FEELS LIKE HOME

    Inspired by Mum's snack boxes. Made for everyday life.

ONE LAST THING

Better For You didn't begin in a factory.

It began with a box my mum packed before I boarded a bus back to Gurgaon.

Everything we've built since has simply been our attempt to recreate that feeling—

for anyone who's ever wished packaged snacks felt a little more like home.

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